POP UP GALLERY, FÜRUNSALLE & DIE DIGITALISIERUNG ZEITEN.

 THE POP UP GALLERY BY DOWNHILL SPORTS

A pop-up exhibition is a temporary art event, less formal than a gallery or museum but more formal than private artistic showing of work. The idea began in 2007 in New York City where space for exhibiting artistic work is very limited. Although the idea originated from New York City, pop-up exhibitions occur all around the world. A recent example is Banksy's Dismaland, which ran from August to September 2015.

 Pop-ups allow galleries of all sizes to expand their programming, test out a new city or neighborhood, and explore non-traditional exhibitions. An inexpensive and easy way to temporarily increase the gallery’s footprint while avoiding the commitment of a long-term lease and staffing, this model offers flexibility, minimal overhead, and an additional revenue stream.

But before you drop everything and go hunting for a temporary gallery space, take the time to address potential road bumps. The pop-up model isn’t an automatic success, and if you don’t understand and plan for all the variables, the project may fail before you even open your doors. Below, we share some steps to follow before setting out to open a pop-up of your own.

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